Friday, March 12, 2010

The Name Game

Mister EdImage via Wikipedia
You may have seen the reports where Lindsey Lohan is suing E*TRADE because the name Lindsey was used in a recent commercial featuring babies. The babies in the commercial referred to a "milkaholic, Lindsey." Apparently, Ms. Lohan feels she is in the league of Madonna, Oprah, Cher, Sting, and Bono who have earned the benefit of instant recognition. Maybe it's me, but I don't think Lindsey has earned the right to drop the Lohan.
But in a sense, I'm rooting for her. If Ms. Lohan wins her $100 million lawsuit, the case will serve as precedence for me. I'll never have to work again. And, I'll have enough money for my children's grandchildren. You see, I own the name Ed. And frankly, people have been illegally using my name to their benefit for decades.
Don't believe me? Here are some examples:
  • The TV Show called, "Mr. Ed." That's my name. I didn't make a dime off that show. I should have. For goodness sake, they called me a horse.
  • The motion picture, "EDtv" starring Matthew McConaughey and directed by Ron Howard. They have lots of money and they made it off my name. Add in the other stars in the film, like Ellen DeGeneres, Martin Landau, Rob Reiner, Dennis Hopper, and Elizabeth Hurley and I may have just hit the mother-load.
  • The TV Show, "Ed." Don't remember that one? It aired from 2000-2004. It was about a lawyer who decided to return to his home town and own a bowling alley. While the star of the show Tom Cavanagh hasn't become a big star, cast members Julie Bowen went on to Boston Legal and now Family Matters. And Justin Long has had roles in a Die Hard 4, Dodgeball and a bunch of commercials for Mac. He's dating Drew Barrymore. And here's the real jackpot, the show was produced by David Letterman's company, "Worldwide Pants." Ka-Ching!
  • Let's not forget "Living With Ed," starring Ed Begley, Jr. Not familiar with this one? It's about a nutcase (okay, a very rich nutcase) who spends millions of dollars on energy saving appliances to save 10 cents on his utility bill. This is the same guy the government chose to use in the Census commercials. I wonder if he knows how many trees were killed in the filming of that commercial.
But there's lots more money to be made. Why stop at TV shows and movies? My name has been claimed by a disease. You've heard of ED. This is a double suit waiting to happen. First, the creators of the disease Erectile Dysfunction abbreviated their name to ED. Second, by making a long name into an abbreviation, the makers of Viagra, Cialis, and the other ED drugs are making humor at my personal expense. They shortened the full name of the disease. I'm short. That hurts. I'm a sensitive guy. I'm thinking Class Action for this egregious violation of my name. And don't get me started that the disease is for a body part that should never be shortened (except maybe at a Bris). That should be worth something.
Let's not forget what our learning centers have done at my expense.
  • Higher Education has become Higher Ed. A clear drug reference at my expense.
  • Special Education is now Special Ed. Is that anything like Advanced Placement? I don't think so.
  • Physical Education has become Phys Ed. Another short joke, not to mention my aversion to exercise. I wrestle with my conscience. It's exhausting.
  • The Board of Education has become Board Ed. A simple typo and I'm Bored Ed which is injurious to my personal reputation and snappy personality.
Honestly, I'm not going to stand for this. I'll be watching Lindsey's case very carefully. I'm on her side, because if Ms. Lohan can win her suit, I can win mine. And then, I'm going after the little guys.
So, a word to the wise, if you own an Ed's Plumbing, Ed's Diner, Ed's Exxon, Ed's Butcher Shop, Ed's Dry Cleaner, Ed's Electrical Repair, Ed's Appliances, or Ed's Heating & AC ... I'm coming after you!

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