Saturday, January 21, 2012
I do bring some advantages to the position. I believe a program director’s creative side serves well in responding to client objections. We certainly addressed similar challenges in sales meetings when AE’s would repeat what their client had said on a sales call. And I believe our creative side helps when writing creative proposals and broadcast copy. Programmers expect more from their copy than just bland phrases like, “Topeka’s finest sushi bar,” with apologies to someone in Topeka who may read this blog.
In the same meeting, I was asked my thoughts on our programming. A fair question as, in theory, it’s my area of expertise. I answered “It doesn’t matter what I think, my job is to sell the product, not judge the product.” At that moment, I realized one or the other would become my greatest challenge as a radio sales representative.